Greetings from Exotic Shorthair Chester!
As you may know, yesterday was the launch of the Who does Chester (or Garfield) or What does Chester (or Garfield) need to campaign. The intention of Day 1 was to bring Team CSF to the attention of those people who choose the posts that will appear on Tumblr Radar. Those selected for the "Radar" have a post appear on the right-hand side of the computer screen of other Tumblr users.
For day 2, we have selected Instagram or more specifically Cats of Instagram. My consultant recommended using New York City as the background and to include old buildings and water towers. These appeal to the "hipster" crowd which is the target audience. I also included a handful of "hashtags" (on Instagram) as our Plan B to direct IGers to the entry.
I now present to you the second post:
IF CHESTER POSES WITH WATER TOWERS AND NYC BUILDINGS WILL HE GET TO BE A CAT OF INSTAGRAM?